The group

Built in Brisbane

Adamz Group started in Brisbane in 2018. Today it runs Masters — the hub that brings accounting, technology and consultancy under one roof for startups, SMEs and established businesses.

The group's leadership spent decades in infrastructure, corporate restructuring, training, management consulting and international trade. In late 2025 the decision was made to bring that experience home and build Masters, the group's services hub, in Brisbane.

“We are building a fortress to support the people who build businesses.”
Adam Ibrahim · CEO

Headquarters Brisbane, Australia
Founded 2018
Model Board-led co-build hub

Mission

To empower businesses by providing a unified ecosystem of expertise, infrastructure, and support services that enables entrepreneurs, startups, SMEs, and enterprises to focus on growth while we power the operational backbone behind their success.

Vision

To become Australia's most trusted business ecosystem, connecting specialist organisations under one collaborative hub that accelerates innovation, simplifies operations, and creates sustainable growth for every partner we serve.

The ADAMZ values

Accountability

Owning our actions and delivering on our commitments.

Development

Investing in people, innovation, and continuous improvement.

Alignment

Uniting expertise and organisations behind a shared vision.

Mastery

Pursuing excellence through knowledge, discipline, and execution.

Zeal

Bringing passion, ambition, and purpose to everything we do.

How we deliver

The SAGE method

SAGE is the framework the group runs on, applied to every engagement. It keeps every discipline pointed at one outcome instead of producing separate reports.

S

Strategise

We start with the numbers and the goal, then map the route between them, drawing on the group's network where it opens doors.
A

Arrange

Ready-made manuals, administrative systems and operating frameworks take the back-office load off your team from week one.
G

Guide

Senior people work alongside yours. Founders get frameworks and coaching, and teams get standards to work to.
E

Evaluate

We hold the work to group management standards and carry the compliance weight, which opens the door to contracts beyond your current reach.